What is Cluster Sampling?
Technology & Science / May 5, 2018

Cluster sampling (also known as one-stage cluster sampling) is a technique in which clusters of participants that represent the population are identified and included in the sample. Cluster sampling involves identification of cluster of participants representing the population and their inclusion in the sample group. This is a popular method in conducting marketing researches. The main aim of cluster sampling can be specified as cost reduction and increasing the levels of efficiency of sampling. This specific technique can also be applied in integration with multi-stage sampling. Overview of Cluster Sampling Cluster sampling is the sampling method where different groups within a population are used as a sample. This is different from stratified sampling in that you will use the entire group, or cluster, as a sample rather than a randomly selected member of all groups. It’s a sampling method used when assorted groupings are naturally exhibited in a population, making random sampling from those groups possible. The use of the technique requires the division or classification of the population into groups, defined by their assorted characteristics or qualities. These groups are then called clusters. Cluster sampling is commonly used for market research because of its ability to help account for the…

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