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What is Web Personalization and its needs and benefits ?

In the recent few decades the World Wide Web has become the biggest and most popular way of communication and information dissemination. World Wide Web is a huge repository of web pages and links and the volume of information available on the internet is increasing exponentially as approximately one million pages are added daily. The existence of such abundance of information, in combination with the dynamic and heterogeneous nature of the web, makes web site exploration a difficult process for the average end user. So in spite of the fact that users are provided with more information and service options, the average end users may not get the “right” information only, in what they are interested in. with the explosive growth of the number and the complexity of information resources and the advent of e-services; it has become more difficult to access relevant information from the Web. Definition of Web Personalization Web Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, web personalization allows companies to present visitors with unique experiences tailored to their needs and desires. Personalization is by no means a new concept. Waiters will often greet…