What is Web Analytics in Big Data Analytics?
/ April 15, 2018

Today, the web users surf many different websites regularly in the course of their daily lives. The usability and conversion rate of a website reflect the kind of experience the web users have on the website. The success of a website rides on the usability and conversion rate of the website. The higher the usability and conversion rate of the website, the better the website is functioning. Web analytics consists of a series of metrics and techniques which are used by webmasters to gauge their website’s usability and conversion rate. What is web analytics? Web analytics is the measurement, collection, analysis, presentation and interpretation of information about visitors of web sites for the purpose of their improvement and optimization. The main task of web analytics is to monitor traffic of the website, on the basis of which the web audience is determined and the behavior of web visitors is studied in order to make decisions on the development and increasing of the functionality of a web resource. Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. Analytics platforms measure activity and behavior on a website, for example: how many users…

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