Social Media Analytics and How Social Media Analytics Works

In the decade since social networking was born, we have seen the power of platforms that unite humanity. Across our professional and personal lives, social platforms have truly changed the world. Social media has been the tool to ignite revolutions and elections, deliver real-time news, connect people and interests, and of course, drive commerce. Social media plays a significant role in today‘s networked society. It has affected the online interaction between users, whom shares a lot of personal details and information online. Dynamic nature of social media data is a significant challenge for continuously and speedily evolving social media sites. Social media is growing rapidly and it offers something for everyone. Overview of Social Media Analytics Social Media Analytics is an on-demand offering that integrates, archives, analyzes and reports on the effects of online conversations occurring across professional, consumer-generated and social network media sites. As a result of the intelligence gleaned from this process, organizations can understand the effects online conversations are having on specific aspects of their business operations. Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the…

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